Campaign India Team
May 23, 2017

Cannes Contenders 2017: Dentsu Impact

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: Dentsu Impact
With the Cannes Lions International Festival of Creativity less than a month away, Campaign India returns with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
Dentsu Impact has shared three such entries.
In India, organ donation is considered to be inauspicious. People believe that after death, the body along with all its organs should experience the rituals of cremation and burial. It ensures the spirit is set free and is at peace.
But Indians also believe in rebirth and consider it to be holy. So to highlight this concept, the agency created a print campaign using visuals of grown men and women in fetal position inside a womb. The campaign showcased that by donating their organs, people could save lives, and more importantly, they could live in each of those lives and be reborn.
Hitachi Air Conditioners – Equal Comfort
Hitachi Air Conditioners distribute equal cooling to all corners of the house/room. To drive home this message Dentsu Impact created a three-ad campaign bringing alive three everyday situations through illustrations. Quirkily illustrated, the campaign shows that both the head massager and his client, the foot massager and her client, and the body massager and his client are giving each other equal comfort. 
A favorite song, a habit or even food, some things stick and remain permanent through life. Much like the permanent Q-fix bond. The agency created a campaign where interesting dual perspective illustrations were drawn to make this simple idea/analogy come alive. 
Want to get your agency's work featured here? Send in your contenders to    

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