Campaign India Team
May 23, 2017

Cannes Contenders 2017: Dentsu Impact

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: Dentsu Impact
With the Cannes Lions International Festival of Creativity less than a month away, Campaign India returns with its 'Cannes Contender' series.
 
The premise is:
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
 
Dentsu Impact has shared three such entries.
 
MFJCF-DONATE ORGAN
 
  
 
In India, organ donation is considered to be inauspicious. People believe that after death, the body along with all its organs should experience the rituals of cremation and burial. It ensures the spirit is set free and is at peace.
 
But Indians also believe in rebirth and consider it to be holy. So to highlight this concept, the agency created a print campaign using visuals of grown men and women in fetal position inside a womb. The campaign showcased that by donating their organs, people could save lives, and more importantly, they could live in each of those lives and be reborn.
 
Hitachi Air Conditioners – Equal Comfort
 
 
 
Hitachi Air Conditioners distribute equal cooling to all corners of the house/room. To drive home this message Dentsu Impact created a three-ad campaign bringing alive three everyday situations through illustrations. Quirkily illustrated, the campaign shows that both the head massager and his client, the foot massager and her client, and the body massager and his client are giving each other equal comfort. 
 
QFIX STICKS LIKE
    
 
A favorite song, a habit or even food, some things stick and remain permanent through life. Much like the permanent Q-fix bond. The agency created a campaign where interesting dual perspective illustrations were drawn to make this simple idea/analogy come alive. 
 
Want to get your agency's work featured here? Send in your contenders to prasad@haymarket.co.in raahil@haymarket.co.in.    

Also read:

 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign interview
Premium
4 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
Sony embraces the absurd in sci-fi spot for PlayStation VR
Premium
1 day ago

Sony embraces the absurd in sci-fi spot for ...

Ad marks Adam & Eve/DDB's fourth work for brand.

Premium
Watch these cat videos right meow
Premium
1 day ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Premium
How about adding some tears to your Christmas cooking?
Premium
1 day ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.