Three Indian entries have been shortlisted in the Direct Lions category of the Cannes Lions 2013 competition. Of the 247 entries shortlisted, Leo Burnett India has two shortlists, while DDB Mudra Group has one.
Leo Burnett India’s entry Coke Studio for Coca Cola India has earned nominations in the ‘Publications and Media’ and ‘Ambient Media: Small Scale’ sub-categories.
DDB Mudra Group’s work for Aarambh titled ‘Help Desk’ earned the agency its shortlist in the ‘Best Low Budget Campaign’ sub-category.
No Indian entries made it to the shortlist in the Innovation Lions category announced earlier.
Shortlists in the Promo & Activation, PR and Creative Effectiveness Lions categories are to be announced later today.
Cannes 2013: Three Indian shortlists in the Direct Lions category
Leo Burnett gets two for Coke Studio, DDB Mudra one for Help Desk
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
The Tesla trial: Can brands thrive without a ...
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
FCB India appoints Mayuresh Dubhashi as chief ...
Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.
BMC threatens license revocation for Ego Media ...
The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.