"No focus group in the history of the world has ever written a good story."Chuck Porter (pictured), co-chairman, Crispin Porter + Bogusky "At Google, we believe in prosperity through partnership."Henrique de Castro, managing director of European sales and media solutions, Google
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
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Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
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At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
