"No focus group in the history of the world has ever written a good story."
Chuck Porter (pictured), co-chairman, Crispin Porter + Bogusky
"At Google, we believe in prosperity through partnership."
Henrique de Castro, managing director of European sales and media solutions, Google
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 minutes ago
Watch the films conceptualised by Ogilvy here
34 minutes ago
The platform will help marketers decode consumer sentiments