Campaign India The Work 2016: Top 100 (3/4)

'Campaign India The Work 2016: Top 100' is a collection of the best work that we have chronicled in the year gone by. Work published has been scrutinised through the year, and a long-list has been shortened to arrive at these 100 pieces that stood out, in our view. Here is the third of this four-part series.

 

Click on the title to view the related story and credits, or simply view the work below.

 

KFC celebrates differences that make friendship special, launches 'Friendship Bucket'

 

 

Godrej Goldilocks presents amusing uses for the ‘personal’ locker

 

Micromax Unite confronts colonial hangover, celebrates Indian languages

 

 

 

Dove celebrates beauty behind grit and grime, shows women in sport to #ChangeTheRhyme

 

 

Amazon promises to deliver the gifts this Raksha Bandhan, urges brothers to pack the love

 

 

JSW captures Rio contingent’s resolve, says #RuknaNahinHai

 

 

IDFC takes potshots at emotional bank-speak, says deliver banking first

 

 

Snapdeal reveals new identity, invites India to 'Unbox Zindagi'

 

 

TAFE warms hearts with #ThankYouTohBol appeal for farmers

 

Borosil Larah tables a twist in the tail, makes ordinary food seem special

 

 

adidas salutes Kargil survivor and marathoner DP Singh, for running against the 'Odds'

 

 

IndusInd Bank supports the Paralympic stars with a '#JeetKaHalla' anthem

 

Nestlé India and Project Nanhi Kali joins hands to #EducateTheGirlChild

 

 

Nescafe brews persistent RJ’s story, urges India to #StayStarted

 

 

Axis Bank aligns with fitness, launches Active band

 

 

Ching's Secret turns to Rohit Shetty masala, to sell 'Desi Chinese' 

 

 

Anouk makes its next bold, graceful ‘Move’

 

 

5Star's Ramesh and Suresh get 'Extra' lost in caramel variant

 

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Campaign India The Work 2016: Top 100 (1/4)