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Type of agency: AdvertisingCompany ownership: IPGKey personnel: Kevin D Souza, president, Rahul Jauhari, national creative directorAccounts won: Volvo, Maxx Communications, Dabur Vatika beauty shampoos, Beverage Partners Worldwide, Jaypee Constructions, Canara Bank, Ideas United – Oman, Salarpuria Constructions,Honeywell TechnologyAccounts lost: None
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.