Type of agency: Advertising
Company ownership: WPP
Key personnel: Thomas Xavier, chairman and national creative director
Accounts won: S Tel, Saridon and Aspro of Nicholas Piramal, Akshaya Homes, Siva Ventures
Accounts lost: People
It was a quiet year for Orchard. The agency remained busy with some key projects for its client Colors - the channel saw new highs this year - besides winning small businesses such as S Tel, Nicholas Piramal, Akshaya Homes. At the Abbys, it won a solitary bronze for Rediff. There was no major hiring through the year, except for Viren Razdan, who joined as executive director in September. Razdan joined from Bangalore-based design agency Idiom.
Campaign Score: 5
How does ORCHARD rate itself: 6
For an agency that has always been engaged in result oriented creativity, this year been rather good. Being able to partner Colors on its ride to the top among GEC channels is a highlight. New launches for Cinthol saw fresh interpretations of the star power of Hrithik Roshan. In an era when digital is being touted as the next big thing, www.orchardindia.com being rated the top ad agency website in the country is a definite high.
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