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Type of agency: MediaCompany ownership: IndependentKey personnel: Madhukar Kamath, MD and CEO, Mudra Group, Chandradeep Mitra, president, Mudra Max,LS Krishnan, president, Mudra RadarAccounts won: Reliance Power IPO, BIG TV (Reliance ADA Group DTH), Plethico Pharma, Disha Direct, Zipcash, Ticketvala.com, Hanes, Big Flicks, Everonn, Sobha Developers Accounts lost: Amrutanjan
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CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
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