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Type of agency: MediaCompany ownership: IPGKey personnel: Shashi Sinha, CEO, Nandini Dias, COO, Anamika Mehta, COO Accounts won: Tata DoCoMO, Tata Nano, Jaguar, Land Rover, Inbisco, BJP General Elections 2009, Amar Raja Group, Style Spa, Mahindra Scooters, VeriSign, Fujitsu, Omron, Verizon, Ocean Glass, Wipro Enchantur, ET Now, Mahindra Xylo, Indian Terrain, NuonAccounts lost: Usha
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.