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Type of agency: MediaCompany ownership: IPGKey personnel: Lynn De Souza chairman and CEO, N P Sathyamurthy president and COO, Sudha Natarajan president and COO, Premjeet Sodhi chief planning officerAccounts won Etisalat, Win Medicare OTC, Hind Sanitaryware, Mannapuram Finance, Oman Airways, Bank of Maharashtra (empanelment), Add GelAccounts lost Idea Cellular, PVR Cinemas, Luxor Parker
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.