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Type of agency: MediaCompany ownership: Aegis MediaKey personnel: Ashish Bhasin, chairman and CEO, Kartik Iyer, MD (Carat), Haresh Nayak, head, Posterscope, Shamsuddin Jasani, head, Isobar, S Yesudas (Vizeum), Debashis Das, Carat Fresh IntegratedAccounts won - Carat: Tetra Pack, PVR Cinemas, Spire Edge, Qatar Airways, Vizeum: Giovani, Luxor, BSA Motors Posterscope: World Gold Council, Shoppers Stop, Blue Star, UB Group, GO Air, Gujarat Milk, Elder Pharma, Titan, Levis, Samsonite, Essar
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.