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Type of agency: MediaCompany ownership: Aegis MediaKey personnel: Ashish Bhasin, chairman and CEO, Aegis Media, Kartik Iyer, MD, Haresh Nayak, head, Posterscope, Shamsuddin Jasani, head Isobar, Anand Bhadkamkar, CFO Aegis Media, Vidhu Sagar, GM CaratAccounts won: Muthoot Group, BMW, Lerros Fashions, Air Asia, Tourism AustraliaAccounts lost: Electrolux, Jyothi Laborataries
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
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Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.