Campaign India Team
Jan 28, 2010

Breaking news: Discovery Networks APAC launches two channels in India

Discovery Networks Asia-Pacific has rolled out two new channels, Discovery Science and Discovery Turbo, in India.  The new networks will initially air on the Tata Sky DTH platform, but will soon be available on both analog and digital platforms across the country.  

Breaking news: Discovery Networks APAC launches two channels in India
Discovery Networks Asia-Pacific has rolled out two new channels, Discovery Science and Discovery Turbo, in India.  The new networks will initially air on the Tata Sky DTH platform, but will soon be available on both analog and digital platforms across the country.
 

 

The launch of Discovery Science and Discovery Turbo takes Discovery’s portfolio offering in India to five channels. Discovery broadcasts three other networks in India:  Discovery Channel, Discovery Travel & Living and Animal Planet. According to Discovery, the three networks reach 116 million cumulative subscribers in India with programming customised in English, Hindi and Tamil.

 


 

Said Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific, “India is globally recognised as one of the world’s most exciting television markets and is a priority market for Discovery. The launch of Discovery Science and Discovery Turbo reflects our enduring commitment to provide Indian viewers, affiliates and advertisers with a variety of credible, entertaining and high-quality networks.”

Underlining the company’s India-growth strategy, Rahul Johri, senior vice president and general manager - India, Discovery Networks Asia-Pacific, said, “The addition of two unique content channels Discovery Science and Discovery Turbo to our existing portfolio of channels reiterates our strategy to offer distinctive and relevant non-fiction content in a highly cluttered Indian television market.  Both these channels will satisfy the insatiable curiosity of aspirational Indian viewers and reflect the changing face of Indian television.”

"Discovery Science will provide a stimulating look at the impact of science and technology on our everyday lives through a range of entertaining programmes focused on cutting-edge scientific research and discoveries, human body, astronomy, genetics, exploration, medical advances and space. From cars, trucks, motorbikes, planes, yachts and trains and everything in between, Discovery Turbo will celebrate all aspects of speed and will cover a range of programmes on everything motored; Formula One racing; motor clubs and trends, celebrity motoring profiles and events,” Johri added.

Discovery Science will be available on Tata Sky channel no. 563 and Discovery Turbo on channel no. 221.

Rajesh Kaul, president, MSM Discovery said, “I am delighted to have two new compelling channels - Discovery Science and Discovery Turbo in the The OneAlliance bouquet. I am sure the innovative and unmatched programming on these two channels will add value to The OneAlliance - the most powerful bouquet today and also to our affiliate partners, both analog and digital.”

 

Source:
Campaign India

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