OnePlus' managed to pull a fast one on its fans. A week before the 'big' day, they announced the launch of a drone, the DR1. On 1 April, anyone who went on the company’s website saw an option to ‘buy’ the DR-1 drone.
Dubbed as the tiniest drone in the world, the people who got sucked in may be experiencing a tiny amount of embarrassment.
Uber was at it too. In India, it collaborated with toy shop Hamleys to offer super cars for a two-hour period between 2 pm and 4 pm. For those who were pranked, a coupon was handed to get a discount on their next ride.
In Thailand, the brand offered boats to 'help consumers' in case of a flood.
Samsung announced the world’s first smart knife with smartphone capabilities, the Galaxy Blade edge. A blog entry said, "Galaxy Blade edge is the ultimate cooking companion, made with the modern chef in mind. Building on the expertise it has already displayed with its Chef Collection series, Samsung is taking its commitment to culinary expertise and cutting-edge technology even further – literally."
Ola launched its latest product innovation called Ola Air to support its existing services. As part of the service, Ola was to provide helicopter rental service to its app users and even created a microsite for this prank.This was facilitated by the creative agency Happy.
Digital agency Media2Win built an app that promised users to encrypt and hide their photos. The problem for the people who downloaded the app was that the moment they use any of the promised services, a screen popped up telling users that their pictures were being ‘deleted’. Luckily for the people, the screen was a dummy screen.
More international pranks on: http://www.campaignlive.com/article/april-fools-day-best-brands/1341273