Campaign India Team
Sep 11, 2014

Borosil hands Havas integrated media duties

Account won following multi-agency pitch

Borosil hands Havas integrated media duties
Havas Media has won the integrated media duties for Borosil Glass Works following a multi-agency pitch. The account will be handled by the agency's Mumbai office. 
 
The incumbent was Stratagem Media. 
 
Rituraj Sharma, vice president, consumer products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them.”
 
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”
 
Mohit Joshi, managing director, Havas Media India, added, "This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India."
 
Borosil Glass Works is a producer of laboratory glassware and microwavable kitchenware in India.
Source:
Campaign India