Advertising
Oliver McAteer
Aug 30, 2019

Bon & Viv reigns supreme over White Claw in lie detector showdown

The majority of people hooked up to a polygraph either preferred the AB-InBev brand or were caught lying about their supposed love for the Claw.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Swiggy unveils digital marketing tools for restaurant partners
Marketing
Jul 31, 2024
Campaign India Team

Swiggy unveils digital marketing tools for ...

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Advertising
Mar 24, 2025
Campaign India Team

India's digital advertising industry to be INR ...

Meta announces upcoming digital marketing book
Advertising
Mar 06, 2025
Campaign India Team

Meta announces upcoming digital marketing book

Just Published

Zomato’s ‘Fuel your hustle’ runs on empty
Advertising
2 hours ago
Campaign India Team

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
4 hours ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
5 hours ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
6 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.