TV Today Network, part of the India Today group, has assigned the creative duties of its entire portfolio to Blackpencil India, the new agency from the Leo Burnett group worldwide. The businesses would include Aaj Tak, Headlines Today and Oye 104.8 FM.
Speaking about the win, Samarjit Choudhry, executive director, Blackpencil India, said, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics it’s an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group”.
Commenting on the partnership, Joy Chakraborty, chief executive officer, TV Today, said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do."
Blackpencil has won the account on a retainer-ship basis. The size of the business win remains undisclosed.