Advertising In-Depth
Vinita Bhatia
Nov 04, 2024

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.

Bollywood actors Ishaan Khatter and Palak Tiwari capture a vintage vibe in Bisleri's #FlavourOfLife campaign, complete with era-appropriate sets, styling, and music.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Does OPPO’s Reno13 campaign truly capture living in the moment?
Advertising
Jan 06, 2025
Campaign India Team

Does OPPO’s Reno13 campaign truly capture living in ...

Bisleri India on the hunt for a new creative partner
Advertising
Apr 23, 2024
Preeti Hoon

Bisleri India on the hunt for a new creative partner

Myntra’s FWD campaign plays a stylish chess gambit
Advertising
Jan 21, 2025
Campaign India Team

Myntra’s FWD campaign plays a stylish chess gambit

Bisleri helps Indian athletes carry their game forward
The Work
May 04, 2023
Campaign India Team

Bisleri helps Indian athletes carry their game forward

Just Published

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
7 hours ago
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

EssenceMediacom retains top spot in April's APAC media league
Media
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

The power of DOOH: Making 'the goldfish' remember your brand
Advertising
1 day ago
Harpreet Singh

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.