Advertising In-Depth
Vinita Bhatia
Nov 04, 2024

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

The #FlavourOfLove engages Gen Z through in-house creativity, sports tie-ins, and youth star power.

Bollywood actors Ishaan Khatter and Palak Tiwari capture a vintage vibe in Bisleri's #FlavourOfLife campaign, complete with era-appropriate sets, styling, and music.

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