Campaign India Team
Dec 30, 2009

Bisleri gets a new look ahead of New Year's

Packaged drinking water brand Bisleri has got itself a makeover in its packaging by introducing a 'celebration pack'.The central idea, Bisleri says, is to position it as "a brand for all occasions, something that will connect to consumers at all points of time". Red Lion is the design agency which has made the new look possible.The new celebration pack will have a new look that is more suited for parties, events and celebrations. The new pack will be available in 250ml and 500ml packages.

Bisleri gets a new look ahead of New Year's

Packaged drinking water brand Bisleri has got itself a makeover in its packaging by introducing a 'celebration pack'.

The central idea, Bisleri says, is to position it as "a brand for all occasions, something that will connect to consumers at all points of time".

Red Lion is the design agency which has made the new look possible.

The new celebration pack will have a new look that is more suited for parties, events and celebrations. The new pack will be available in 250ml and 500ml packages.

A new outdoor ad campaign has also been designed to promote this.

Anjana Ghosh, director, Bisleri International said, "With the new design and packaging, we hope to capture the spirit of all festivities. Bisleri is the market leader in bottled water segment. We  felt the need to customize packaging design to meet consumer expectations."

She added, "The Bisleri Celebration pack  -  available in 250ml and 500ml packs  - is first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers."

Source:
Campaign India

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