Media2win will be responsible for the digital marketing initiatives which consist of social media, mobile and other innovative solutions for BIBA.
On their association with BIBA, Namrata Balwani, chief operating officer, Media2win said, “We are proud to work with BIBA, a leading player in female ethnic wear. We look forward to doing some great work and becoming the digital voice of the brand”
Siddharth Bindra, managing director, BIBA added, “Digital is the new language, that’s where people are connecting, interacting and building relationships and loyalties. Facebook is a wonderful platform to find new customers and stay in touch with existing ones and to promote new products and services. It is also the perfect customer feedback and service medium.”
BIBA is a female ethnic wear brand with national presence, and the agency plans to launch a new application as well as run a contest on its Facebook page in the coming weeks.