Campaign India Team
Oct 18, 2011

BIBA assigns digital duties to Media2win

BIBA is a female ethnic wear brand

BIBA assigns digital duties to Media2win

Media2win will be responsible for the digital marketing initiatives which consist of social media, mobile and other innovative solutions for BIBA.
On their association with BIBA, Namrata Balwani, chief operating officer, Media2win said, “We are proud to work with BIBA, a leading player in female ethnic wear. We look forward to doing some great work and becoming the digital voice of the brand”
Siddharth Bindra, managing director, BIBA added, “Digital is the new language, that’s where people are connecting, interacting and building relationships and loyalties. Facebook is a wonderful platform to find new customers and stay in touch with existing ones and to promote new products and services. It is also the perfect customer feedback and service medium.”

BIBA is a female ethnic wear brand with national presence, and the agency plans to launch a new application as well as run a contest on its Facebook page in the coming weeks.

Campaign India

Related Articles

Just Published

6 hours ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

9 hours ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

10 hours ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract

1 day ago

Megha Tata to continue as president of IAA India

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office bearers