Bhupesh Upadhye joins Media Direction as national buying director

RK SWAMY Media Group has brought in Bhupesh Upadhye to the position of national buying director for Media Direction. In his new role, Upadhye will report to Chintamani Rao, president, RK SWAMY Media Group.

Prior to this, Upadhye was with GroupM. At GroupM he worked with Fulcrum-Mindshare, MEC and Motivator. He has also worked with Interactions, Carat and Mediacom.

Commenting on his move to Media Direction and his role at the agency, Upadhye said, “Media Direction is a growing agency and has a lot of potential to grow faster. My role is to take buying to the next level and deliver better value to clients”.

On Upadhye's appointment, Chintamani Rao, president, Media Direction said, “I am delighted to welcome Bhupesh to our team. His addition is part of our continuous endeavour to deliver ever better value to our clients.”