The R K Swamy Media group has won the media duties for Shriram Capital following a multi agency pitch. The campaign across multiple media includes print in leading business dailies, airport displays, online and television. The campaign has already commenced and will continue well into 2011.
Commenting on the selection, G S Sundararajan, managing director of Shriram Capital, said, “We perceived R K Swamy’s strengths in the areas of understanding their clients' unique needs and drawing up a positioning framework that appropriately reflects these thereby creating an excellent platform for distinctly differentiating them in their respective industries. Having chosen R K Swamy amongst an array of other very keen contestants, they have vindicated our confidence by positioning Shriram Capital very well in the media space. We are confident that this positioning will be the foundation on which the Shriram Group's Financial services businesses will continue to flourish and grow in the medium term as well".
On their association with Shriram Finance, Chintamani Rao, president, R K Swamy Media group said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”Shriram Capital is the holding company for Shriram Group’s financial services entities.