Campaign India Team
Jan 15, 2018

BCCI invites applications to 'partner rights'

Bids for Official, Strategic Time Out and Umpire Partner Rights invited

BCCI invites applications to 'partner rights'
The Board of Control for Cricket in India (BCCI) has invited bids for different rights The VIVO Indian Premier League.
 
The rights for which bids are invited include 'IPL Official Partner Rights', 'IPL Strategic Time Out Partner Rights' and 'IPL Umpire Partner Rights'.
 
According to a release from the board, no more than one third party will be granted rights in relation to each category. BCCI intends to appoint up to a maximum of six 'Official Partners' along with one Strategic Timeout Partner and one Umpire Partner respectively. Third parties may express interest in acquiring the rights in respect of more than one category but no single third party will be appointed as an official partner in respect of more than one product category.
 
The deadline for each EoI (Expression of Interest) must be delivered before 5 pm on 17 January 2018. The BCCI will negotiate with the EoI third parties till 31 January 2018.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

6 hours ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

6 hours ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

7 hours ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.