Campaign India Team
Apr 11, 2014

BBH wins Housing.com’s creative mandate

The account was won following a multi-agency pitch

BBH wins Housing.com’s creative mandate
Real estate portal Housing.com has appointed BBH India as its creative partner following a multi-agency pitch. This is the first time the portal has appointed a creative agency. BBH has been tasked with rolling out campaigns across traditional and new media.
 
Rahul Yadav, CEO, Housing.com, said, “When the entire industry was ‘Zigging’, we decided to ‘Zag’ with a completely new approach. And who better than BBH for us as their entire philosophy revolves around this! Also, the team at BBH is just amazing and we connect with them very well."
 
Subhash Kamath, CEO and managing partner, BBH India, said, “We are extremely excited about partnering Housing.com. They have created a unique product and service; one that will change the way people hunt for homes in this country today. Our work too will be very differentiated as we build this brand.”
 
Sanjay Sharma, head - planning, BBH India, added, “It’s rare to find a company with such a clear vision and confidence. They are a young team with a very modern approach towards communication. We want to ensure that the brand creates a step change in the category.”
 
On the pitch, Russell Barrett, CCO and managing partner, BBH, said, “Housing.com is a hugely exciting business win. The youth, energy and sheer fire in the bellies of the guys at Housing is really infectious. We hope to be able to infuse into the work some of the vision and freshness that envelops the brand and everyone at Housing.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

32 minutes ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

3 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

3 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

3 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.