Real estate portal Housing.com has appointed BBH India as its creative partner following a multi-agency pitch. This is the first time the portal has appointed a creative agency. BBH has been tasked with rolling out campaigns across traditional and new media.
Rahul Yadav, CEO, Housing.com, said, “When the entire industry was ‘Zigging’, we decided to ‘Zag’ with a completely new approach. And who better than BBH for us as their entire philosophy revolves around this! Also, the team at BBH is just amazing and we connect with them very well."
Subhash Kamath, CEO and managing partner, BBH India, said, “We are extremely excited about partnering Housing.com. They have created a unique product and service; one that will change the way people hunt for homes in this country today. Our work too will be very differentiated as we build this brand.”
Sanjay Sharma, head - planning, BBH India, added, “It’s rare to find a company with such a clear vision and confidence. They are a young team with a very modern approach towards communication. We want to ensure that the brand creates a step change in the category.”
On the pitch, Russell Barrett, CCO and managing partner, BBH, said, “Housing.com is a hugely exciting business win. The youth, energy and sheer fire in the bellies of the guys at Housing is really infectious. We hope to be able to infuse into the work some of the vision and freshness that envelops the brand and everyone at Housing.”
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