BBH uses rangoli for British Airways campaign

Bartle Bogle Hegarty (BBH) Asia Pacific has launched a campaign to celebrate the inaugural British Airways route from Hyderabad to North America. The campaign uses the Indian art form rangoli (coloured ground rice powder used to create beautiful patterns).The campaign, released in India this week, launches the latest flight route from Hyderabad to 22 destinations in North America via London.  The media mix includes press and outdoor.