BBH to handle Ivas by Infra Market

BBH India has bagged the creative mandate for IVAS by Infra Market. The account was won following a multi-agency pitch.

 

Infra Market is a tech-enabled construction solutions company. The agency will work on the launch campaign for Ivas, which offers home renovations solutions. Ivas has been derived from the Sanskrit word 'Nivas'.

 

Abhijeet Jhawar, senior vice president – marketing and strategy, Infra Market, said, “Infra.Market's robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand Ivas. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand's strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking Ivas, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra.Market is poised to make a significant impact and elevate its position as a leader in the building materials category.”

 

Himanshu Saxena, COO and MD, BBH India, said, "At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make Ivas a leading home improvement brand with a diverse portfolio.”