BBDO scoops Johnson & Johnson global creative business

BBDO has been appointed to the global creative account for Johnson & Johnson's line of baby products, worth an estimated US$20 million. The Omnicom agency won the account following a pitch launched earlier this year in May, which initially included the incumbent Lowe, McCann Erickson, DraftFCB, DDB, JWT and Ogilvy & Mather. The final pitch was held in New York and included BBDO, Lowe and JWT. BBDO reportedly pitched the business in partnership with sister agency Roberts + Langer DDB.