The Kolkata office of Bates 141 has been assigned the responsibility for the strategy and communication of the Amrit Group. The mandate includes the entire portfolio of the company which operates in the poultry sector in eastern and northern India, and also manufactures processed milk, milk products and chicken products.
Commenting on the choice of Bates 141 as its communication partner, Harish Bagla, managing director, Amrit Group, said, “We are eyeing multi-fold growth in all our business verticals in the coming couple of years, where Bates will play an important role to develop strategic communication for all our brands. We are looking forward to a long and fruitful relationship with Bates that will be of mutual growth.”
Speaking on the win, Abeer Chakravarty, executive vice president, Bates 141, said, "To find products that actually have a distinct and relevant difference gives us a head start to do some showcasable work nationally. Our strategy and creative edge along with our retail focus helped us win this business.”
Sandeep Pathak, chief executive officer, Bates 141, said, “We are excited to partner Amrit Group in its ambition going forward and happy that they chose us as their communication partner.”
The account was won in a multi-agency pitch which comprised JWT, Response, Madison and Lowe Lintas.
