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Niti Kumar has been appointed as CEO of the full-funnel media agency
The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.
Tiger Telly is the advertising arm of Tiger Baby, a production house founded by filmmakers Zoya Akhtar and Reema Kagti.
Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.