Campaign India Team
Mar 23, 2011

Bates 141 promotes Dheeraj Sinha to regional role

He will report to regional chairman Tim Isaac

Bates 141 promotes Dheeraj Sinha to regional role
Bates 141 has promoted India chief strategy officer Dheeraj Sinha to regional planning director.
 
Reporting to regional chairman Tim Isaac, Sinha continues to be based in Mumbai, but will spend a considerable amount of his time working with offices across the network.

He will be an integral part of the regional leadership team, working in partnership with Isaac, regional ECD Sonal Dabral and managing partner David Meredith, to deliver on the business plan for the network.

His responsibilities include the development and management of a top caliber planning community, delivering business anchored thought leadership, as well as driving the agency’s reputation at creative and effectiveness awards.

Isaac said, “Dheeraj is one of our brightest stars. He is keen to work on a larger canvas and to be involved where it is most needed and helpful to the network and our planning community. I am positive that he will rise up to this leadership challenge to play a significant role in helping us achieve our business vision and goals."

Sinha joined Bates 141 in 2005. Most recently, he celebrated the launch of his book, Consumers India – Inside the Indian Mind and Wallet, a practitioner’s account of how a new India is shaping up and what it wants in life and in consumption.

This article was first published on Campaign Asia

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Campaign roundup: Week of 19 May

The latest ad films and campaigns from brands like Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.

5 hours ago

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.

5 hours ago

Plain? Predictable? Think again. B2B marketing is a ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

5 hours ago

Goafest 2025 reveals line-up of industry leaders ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.