Campaign India Team
Oct 19, 2015

BankBazaar.com assigns creative duties to Enormous

Account won following multi-agency pitch

BankBazaar.com assigns creative duties to Enormous
BankBazaar.com has assigned its creative duties to Enormous following a multi-agency pitch.
 
Established in 2008, BankBazaar.com is an online destination for financial products.
 
Adhil Shetty, CEO, BankBazaar.com, said, “The e-commerce segment of the country has successfully spearheaded interesting communication campaigns to enable it as a high involvement sector. On the other hand, financial services, being an important aspect of our lives, remains a low involvement category due to complexities in information dissemination. We are delighted to have Enormous partner with us to simplify financial services through unique creative communication campaigns and to offer optimised benefits to our audience.”
 
Vinay Singh, head – brand marketing, Bankbazaar.com, added, “There was an intensive evaluation of agencies and we decided to opt for Enormous due to their strength of understanding our business, focused creative roadmap based on strong audience insights, and clarity of campaign execution.”
 
Ashish Khazanchi, managing partner, Enormous, said, “We are delighted to be appointed the agency for Bankbazaar.com. It was a hard-won pitch with Enormous being the only mid-sized agency as part of the process. It is a delight to be working with a team that is driven to effect a large behaviour shift in the country. I always believe that ambitious clients help develop ambitious campaigns. Glad to be a small part of the process.”
Source:
Campaign India