Bandhan Bank appoints Sourav Ganguly as brand ambassador
Aims to amplify its brand message with this association
Oct 13, 2022 05:03:00 PM | Article | Campaign India Team Share -
Bandhan Bank has announced the appointment of former Indian cricketer Sourav Ganguly as its brand ambassador.
Chandra Shekhar Ghosh, managing director and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”