Campaign India Team
Oct 13, 2022

Bandhan Bank appoints Sourav Ganguly as brand ambassador

Aims to amplify its brand message with this association

Bandhan Bank appoints Sourav Ganguly as brand ambassador
Bandhan Bank has announced the appointment of former Indian cricketer Sourav Ganguly as its brand ambassador. 
 
Chandra Shekhar Ghosh, managing director and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”
 
Source:
Campaign India

Related Articles

Just Published

57 minutes ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

1 hour ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

6 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

7 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.