Bajaj Electricals assigns media duties to Madison

Madison Media has bagged Bajaj Electricals' media mandate post a multi-agency pitch. 

 

A statement from the agency revealed that the account is estimated to be Rs. 100 crores per annum across all media.

 

Hemal Vadera, head - advertising, digital and branding, Bajaj Electricals, said, “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

 

Vikram Sakhuja, group CEO, media and OOH, Madison, said, “We are very proud and excited to have won the Bajaj Electrical account and look forward to using media with impact to grow the brand and category."