Babita Baruah
Jul 25, 2014

Babita’s blog: One Vs WON

The strength of individuals lies in the teams behind them, underlines the author

Babita’s blog: One Vs WON

We celebrate individuals.

And rightly so.

But we have to acknowledge the power of a team behind every success.

Whether it is winning businesses or building brands.


The stakes are too high for big businesses today.

It is about the market. And each day waits for the tally that shows that the brand is powerful, consumers have embraced it.

Collaboration is key.

Cross pollination, essential.

Conversations, a must.

The strengths of thinking have to flow seamlessly with the art of creativity.

Use of processes, a great consumer connect mix, and a complete brand experience makes that difference.

Consistency in performance. That’s what it all boils down to.


Strong teams deliver on all of this. Especially consistency.

Because a strong team is not skewed towards a few good men or women who have to pull it off every time. Everyone plays a role. The youngest member, the waterboy if I may use the sports term, is as important and deserves that spot on the stage. Like the janitor at NASA who said he was putting the man on the moon.


It is therefore important to recognise the power of a strong team that deliver the Win.

It starts with the hiring. The characteristics we evaluate when we decide on the team member.

The team codes. The vision.

The ways of working that is the hallmark of all successful teams, in any field of work and performance.

The leadership. That encourages individual strengths, accountability while recognising the role of every member in the team.

Strong teams see themselves as one.

And work as one. Individual agendas only drive the team agenda.

This is what ensures consistent Wins.Time and time again.


So it is great to revere the Ones.

They inspire the rest. And create confidence in the industry as leaders.

But it is equally great to recognise that the strength of each individual in our work lies in the team behind us.

(The views expressed are the author's independent views as an ad professional and do not reflect the organisation's viewpoint.)

Campaign India

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