Ayesha Ghosh and Ninad Umargekar have joined Taproot India as general manager and head of strategic planning respectively. Ghosh joins the agency from Contract where she headed the Mumbai office. Umargekar moves from Famous Innovations.
Ghosh said, "Apart from the draw of working with crackerjack creative talent, the 'start-up' culture was attractive to me. This is an agency with no flab, where everyone is carrying his/her weight. The relaxed atmosphere combined with serious intent is the ideal incubator for creativity. Something that I am sure must be working for clients with a serious bias for good ideas. And most of all, after having worked for close to two decades now, I just want to work with nice people and this agency is brimming over with them."
Umesh Shrikhande, CEO, Taproot India, said, "At Taproot, the endeavour is keep adding value to the brands entrusted to us. Strengthening our relationships, growing our talented people, adding sharpness to our counsel and overall adding more depth to everything we do. And that is where hiring senior talent like Ayesha Ghosh becomes important. Her high levels of maturity, cross category experience, her strong people-team skills and her bias for good ideas will mean a happy and meaningful addition to our bandwidth."
Umargekar said, "Taproot’s creative product has been stellar because there already existed great strategic thinking behind it. Strategy is more a state of mind than a department but its value increases when it becomes visible in organisation culture, in conversations and in power points. I look forward to building a strong team and a visible strategic culture at Taproot to further its reputation as one of India’s most impactful agencies."
Agnello Dias, CCO and co-founder, Taproot India, said, "Strategic planning is a key discipline that we are focusing on and Ninad’s arrival helps us take a significant step forward in that respect. He has a sharp mind and the ability to be precise with people observations. A trait we respect and admire as that is what has seen us produce some really powerful work in the past."