ASCI secretary general Alan Collaco to retire; COO Shweta Purandare named successor

The Advertising Standards Council of India (ASCI), the self-regulatory organisation of advertising content, has announced that Alan Collaco, its secretary general will retire effective 30 May 2014. 

COO Shweta Purandare will succeed Collaco as secretary general from 1 June 2014.

Partha Rakshit, chairman, ASCI, said, “Alan will be greatly missed by ASCI members for his tremendous commitment to excellence. While we are indebted to him for his exemplary service to ASCI’s mission, we are also confident that his successor, Shweta, will demonstrate strong leadership skills and analytical insights, further supporting the association’s vision and mission.”

In another development, ASCI has created a new post of chief administrative officer and appointed Ashutosh Geedh to the role. He joined in May 2014 with over 19 years of experience in companies including as Patni Computers, LIC, Securex Capital Advisors and Towering Heights Telecommunications. He will broadly be responsible for administration, finance and accounts, HR, Legal, IT and internal and external communication, and report to the Secretary General, informed an ASCI statement.

“Also, the appointment of Ashutosh will further strengthen the association’s operations, thereby ensuring seamless functioning across various departments and external bodies,” Rakshit added.