Arré Studio appoints Anaya Mohanty

Moves from Endemol Shine Group

Dec 13, 2022 12:21:00 PM | Article | Campaign India Team Share - Share to Facebook

Arré Studio has announced the appointment of Anaya Mohanty as creative director and development head. 
She will be responsible for scaling the studio’s plans over the next few years, which comprises large-scale originals (shows and films) in Hindi and regional languages, along with the next seasons of some of Arré’s popular show franchises.
Mohanty moves from Endemol Shine Group, where he was head of development - premium scripted and non-scripted. 
Sharan Saikumar, co-founder and creative director, Arré, said, “Anaya brings with her strong experience in development for fiction and non-fiction and has led the creative vision for some top-notch shows across a range of genres the last couple of years. One of the key things Anaya will be focusing on is mentoring a writers’ room that the studio is building to invest in long-form scripts that reflect the Arré lens in storytelling, some of them drawing from our bank of top-performing nonfiction essays that have lent themselves till now to successful podcasts and award-winning shorts.”
Niyati Merchant, co-founder and COO, Arré said “We are super excited to have Anaya onboard; she will play a pivotal role in Arré Studio’s upcoming plans of building strong content IPs which include our franchise expansion, adaptations of book rights and the development and execution of original shows and films that are part of our content inventory.”  
Mohanty said, “I have always admired what Arré has achieved across platforms, formats and genres and am very happy to be a part of this talented team, which brings content from diversified categories to the youth of India, focusing on narrative quirk and uniqueness. I look forward to learning from my experience, while we at Arré design and develop material that touches a chord with one and all.”
In a career spanning over 20 years, he has also worked with CNBC-TV18, Zee Entertainment Enterprises and Mid Day, among others.