On 31 March, Cleartrip, stated that it launched 'no-baby flights' on the platform and stated that customers could avail this feature without paying a premium for it. Customers could click that ‘no-baby flights’ tab. Once it was clicked, a pop-up message revealed that they have been pranked on April Fools' Day.
Current Global
Current Global stated that it would become the first communications firm to open an office on Mars in the year 2033. The launch was to coincide with NASA’s target date for making the planet habitable. The agency announced that it was changing its name to Current Galactic and has unveiled a new logo design.
Kotak Mahindra Bank
Kotak Mahindra Bank got actor Gulshan Grover to highlight ways of safe banking. He identifies the intention of a caller who disguises himself as a courier delivery man and aims to scam him. The campaign was conceptualised by Tonic Worldwide.
ixigo
Ixigo claimed to have launched an industry-first AI-powered headset bhAI. The bluetooth headset was designed to assist travellers making smart travel decisions and helping them travel like a local. The bluetooth headset was to feed AI-powered responses directly the year of a traveller.
SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.