Apac Effie introduces dedicated category for brands from the region

The Apac Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, has announced a dedicated category for ‘Asia Pacific Brands’ in this year’s competition.

The awards honour marketing communication work for proven results in meeting strategic objectives. Organisers said the category has been created as an effort by the regional awards to recognise and celebrate the achievements of Asia Pacific brands.

“Apac is the most economically vibrant region on the planet. Many of our brands are already world leaders and many others from all over the region are poised to take on the world in coming years on the back of strong national and regional growth. As the region continues to grow in global economic importance, as it inevitably must, successful brands, supported by highly effective communication strategies will become even more important to the region’s economic well-being,” said Paul Head, chief executive of the Communication Agencies Association, New Zealand, and member of the Apac Effie Committee.

“With the introduction of this category in the Apac competition, it enables Asia Pacific brands to measure themselves against the very best in the region – and the best in the region are already as good as any in the world,” he added.