Apac Effie 2015: Ogilvy Mumbai is Agency of the Year, Havas Worldwide bags Grand Effie
Lowe Lintas and Partners gets two Golds and two Silvers
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Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Snapchat’s ad bet finds an ally in IAS as inbox ads ...
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
Here, now, everywhere: Generali Central bets on ...
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
