Indian entries got a total of 16 shortlists at this year's APAC Effie Awards.
Leo Burnett got nine of these. Three of them were for the entry titled 'Changing Education to Keep Girls in School' for P&G. The agency also got a shortlist for P&G's 'National Movement to Keep Girls in School'. It earned three shortlists for Mondelez India - two of them for 'Can a Cookie Help India Win a World Cup' and one for 'How Oreo Influenced a Billion Cricket Fans'. The agency got a shortlist each for Airtel's 'Giving India a Lost Piece of its History', and Spotify's 'Three Year Race to a Category Leader'.
Ogilvy had four shortlists, one each for Bajaj Auto (The Uncensored Ad), Dove (Stop the Beauty Test), Mondelez (Not Just a box of Chocolates) and Red Label (The Taste of Togetherness).
BBDO (Ariel - See Equal, Share the Load), DDB Mudra (McDonald's - Eating Equally with Eatqual) and McCann (Hero MotoCorp - Zero to Liberisation in Six Words) have also been shortlisted.
Winners will be announced in September.
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