Indian agencies secured 16 of the 123 shortlists announced by the organisers of the Apac Effie Awards 2021.
Ogilvy leads with five shortlists. Three of these come for Mondelez India's 'Not Just a Cadbury Ad'. The agency's entry for Mondelez titled 'Melting Power Distance' is also in contention for a win, as is Red Label Tea's 'Taste of Togetherness'.
The Womb has four shortlists. Three of them are for Nobel Hygiene (India! Periods are Red, not Blue; It's okay to Pee in your Pants; Together we are Free) and one is for Mahindra Auto's 'An auction that built Price Premium'.
BBDO has two entries in contention. Both of them are P&G's 'Share The Load for Equal Sleep'.
McCann India has two entries shortlisted. One is for Manipal Cigna Health Insurance (Health Insurance of the Healthy) and the other is for Reckitt's 'Handwashing Challenge'.
The Leo Group also has two shortlists. They are for Canara HSBC OBC Life Insurance's 'Making India talk about Insurance' and PhonePe's 'The journey to UPI adoption'.
Edelman India's 'Turning Packaging into Pop Culture' for PepsiCo has also made the cut.
Winners will be announced in September.
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