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Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
INSIDE THE AD: As toughness meets streetwear cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that digital innovation offers new marketing opportunities.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
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