Starcom India has announced the appointment of Anil Shankar as its vice president, digital media solutions.
Shankar moves from Times Internet where he was leading the programmatic sales division.
Rathi Gangappa, CEO, Starcom India, said, “We are delighted to have Anil join us. He brings a wealth of digital expertise, strong leadership and new perspectives to Starcom and will lead our overall digital agenda, vision and offering. His extensive experience across agency, client and publisher ecosystems makes him an invaluable asset. He will add tremendous value to our clients.”
Shankar added, “These are thrilling times. We have merely scratched the surface of digital possibilities. From banners to big data, big screens to mobile screens, even our smallest of towns are getting digitally equipped. This makes India the most exciting digital market in the world. I am confident that Starcom’ s robust client portfolio, talent, infrastructure with strong technology and programmatic solutions will surely help in further deepening the client’s confidence.”