Anand Krishna moves back to Mirum

Mirum India has announced the appointment of Anand Krishna as director - brand management.

 

This is his second stint with the company. He moves back after an eight-year entrepreneurial-stint. He will be responsible for the strategic direction for client brands, and for driving innovation and creativity.

 

Hareesh Tibrewala, joint CEO, Mirum India, said, "We are thrilled to have Anand back with us at Mirum India; It’s Ghar Wapasi for him. Gathering all the wealth of knowledge and experience, Anand has now returned to Mirum as an intrapreneur with new ideas and perspectives. Anand's rejoining underscores the strong culture we have fostered, where talented individuals choose to return and contribute to our continued success."

 

Krishna said, "Returning to Mirum feels like coming home. I am happy to see how Mirum has progressed in the last few years keeping intact the vibrant culture, exceptional talent, and relentless pursuit of digital innovation. I look forward to leveraging my experience and working closely with the talented individuals at Mirum to drive transformative brand experiences and fuel our clients' success.”