Amrutanjan has appointed Vizeum to handle media duties for Amrutanjan Care (centre for pain management), Fruitnik (company’s foray into the beverages business through an acquisition) and some of the planned new launches.
Commenting on the development, K N Srikanta, vice president, Amrutanjan, and head of marketing for the beverage division, said, “We have had a fantastic relationship with Vizeum. They have been instrumental in our launch strategy and will play a vital role in our growth strategy too. We are looking forward to working with Vizeum.”
Ananth Krishnan P, business head, Amrutanjan Care, added, “Vizeum’s out of the box thinking is what’s required by a service like ours. They have been able to bring on board compelling value for our business and we look forward to a win-win partnership as plan to grow our business aggressively.”
S Yesudas, managing director Indian Subcontinent, Vizeum, said, “Amrutanjan is a very special client to Vizeum. It has been a long partnership and we intend to take the same to further heights.”