Mercedes-Benz India has announced the elevation of Amrit Baid as head - marketing and customer experience. Baid takes over from Pradeep Srinivas, who has been handed a global role and given a mandate of digital solutions, data and analytics in its headquarters.
Baid, who is currently working with Mercedes-Benz in Malaysia, will take over this role on 1 February.
Lance Bennett, vice president - sales and marketing, Mercedes-Benz India, said, “Mercedes-Benz India offers tremendous growth opportunities to young talents aspiring for leadership roles across global markets, and the current organisational change firmly underlines this. Pradeep Srinivas, at the forefront of driving the brand’s marketing and digital efforts in India, takes up a global role in digital solutions, data, and analytics at the HQ. We thank Pradeep for his valuable contribution to Mercedes-Benz India’s brand management and for his unmatched passion for the Star, as a seasoned marketeer. We wish him the best of luck for his new global role.”
Bennett added, "We are equally excited to welcome Amrit Baid to head the marketing and customer experience function. Amrit is a home-grown talent with a proven record of strategising and delivering key marketing campaigns in India. He now joins us from region overseas Malaysia, where he successfully steered various projects to integrate and optimise digital customer experience. He also supported marketing initiatives for the brand’s ‘direct to sales model’ transition.”
Srinivas and Baid have been working with Mercedes-Benz since 2011.
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