Over the last couple of months, Allied Media has bagged new clients, which include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism, and DSK Hyosung.
The agency estimates the collective spends of these brands to be around Rs.150 crores. These wins have been attributed to a special business and strategy cell supported by Data Centre which was set up the agency recently.
Shripad Kulkarni, chief executive officer, Allied Media said, “On buying and implementation, for some time now, we are already the best in class. Our USP is our unique approach to marcom solutions for our clients. Marcom Solutions have got to be customised and dynamic. Our approach fuses marketplace dynamics, consumer research, statistical analytics and practical common sense analytics in good measure. As we hone it better, it will deliver even better results.”