AGC for Abbys 2023 revealed

Radio category in the Abbys rechristened to Audio

Mar 30, 2023 10:30:00 AM | Article | Campaign India Team Share - Share to Facebook

The Advertising Agencies Association of India (AAAI) has announced that Goafest 2023 will be taking place on 24,25 and 26 May. With this, the festival which was usually held between Thursday and Saturday now moves to Wednesday to Friday.
During Goafest, the 54th edition of the Abbys will be held. The Advertising Club has partnered with The One Show again this year.
The awards governing committee for this year's festival consists of:
  • Partha Sinha, president, The Times of India Group, president, The Advertising Club
  • Rana Barua, group CEO, Havas Group India and chairperson, ABBYs Award Governing Council
  • Ajay Kakar, managing committee member, The Advertising Club, and co-chair, ABBYs Award Governing Council
  • Ajay Chandwani, managing committee member, The Advertising Club
  • Shashi Sinha, CEO - India, IPG Mediabrands 
  • Malcolm Raphael, senior vice president, The Times of India Group
  • Prasanth Kumar, CEO, Group M South Asia
  • Jaideep Gandhi, founder, Another Idea
  • Mohit Joshi, managing director, Havas Media
  • Anupriya Acharya, CEO - South Asia, Publicis Groupe
  • Sam Balsara, chairperson and managing director, Madison Communications
  • Rohit Ohri, group chairperson and CEO, FCB Ulka Advertising
The list of international judges will be announced by The One Show after the process of selection of both Indian and international juries. 
For this year's awards, the 'Radio' category has evolved into the 'Audio' category with the introduction of content, the new sub-categories are in Use of Music, Sound Design, Script, Casting, Performance, Audio Technology, Voice Activation, Branded Content, Podcasts, and Content placement.
Sinha said, “With ABBYs, we at The Advertising Club, owe it to the industry and colleagues to present an award show that is authentic, transparent, and of global standards. For 54 years, ABBYs have been pivotal in recognizing creativity and innovation in India's communication industry. To elevate its presence on the global stage, we continue to augment its significance, and therefore associating with 'The One Show' once again provides the necessary impetus. We look forward to witnessing a lot of innovative work this year that will go on to live up to the repute of being the most coveted award property in South Asia.”
Barua and Kakar said, “In addition to being a significant platform for young creative professionals in the industry to exhibit their ground-breaking work accomplished throughout the year, the ABBY Awards have consistently been the most anticipated event at Goafest. We look forward to seeing outstanding creative work being recognised and appreciated at ABBYs this year.”
Kevin Swanepoel, CEO, The One Club for Creativity, said, “Our association with the ABBY Awards, last year, helped in pushing the creative envelope much further. As the world’s premier non-profit advertising and design awards program, The One Show takes pride in continuing the partnership with The Advertising Club. The Ad Club’s vision to make ABBYs the gold standard in recognizing creative excellence is in alignment with The One Show and we look forward to awarding the most deserving campaigns. I am excited to attend the awards this year and look forward to witnessing the most deserving campaigns make it big with an ABBY.”
Kumar added, “Over the years, the Advertising Club’s ABBYs has recognized creative work that has had the potential to become global successes. The Abby Awards at Goafest are the biggest and the most sought-after recognition in the advertising, media, and marketing industry. We are delighted to co-host the ABBY Awards and look forward to some thrilling wins.”
The festival is scheduled to take place at Grand Hyatt in Bambolim.


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