Affle to sell Yahoo inventory on mobiles and tablets

Digital media company Affle has announced a partnership with Yahoo India for mobile advertising in the Indian market. Through the partnership, Affle would sell Yahoo India’s mobile advertising inventory across feature phones, smart phones and tablets.

Anuj Kumar, co-founder and CEO, Affle, said, “We believe that engaging advertising is best delivered to the right users on the right content during the right context. Given Yahoo’s success in delivering deeply personal digital experiences to a huge global audience we believe that this partnership would be ideal for us to grow our mobile advertising propositions for top advertisers and agency partners.”

On the partnership, Vishal Maheswari, senior director and head of sales, Yahoo India, said, “Mobile is a key area of focus for Yahoo, given the exponential growth of connected devices in India. Affle has built good equity in the mobile advertising space and brings to the table an extensive ad network with leading publishers. Yahoo’s premium content and wide reach will further enhance Affle’s network, leading to superior value for advertisers.”

Yahoo claims to have a reach in India to over 70 percent of the Internet audience.