Affle, a mobile media company announced the appointment of Rahul Roushan as head - content services. He will be based out of its Gurgaon office.
With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.
Announcing the appointment, Anuj Kumar, CEO, Affle, said “We are delighted to have a successful entrepreneur like Rahul Roushan on board, to strengthen Affle’s content offerings for consumers and brand solutions for advertisers. We see a market gap currently for original and engaging mobile content and given Rahul’s successful stints in the industry and much appreciated creativity, we are confident of filling this void. Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”
At Affle, Rahul will take up responsibility of leading initiatives for specialised content offerings that have a unique edge and will appeal to consumers as well as advertisers. He will play a key role in driving the advertiser campaign solutioning business at Affle and focus on launching more differentiated branded content initiatives. In addition, Rahul and his team will continue to offer and grow the cutting edge fun content on Faking News, whereas the marketing, advertising, content
syndication, merchandising and other commercialisation aspects will be managed by Affle through its carrier, publisher and advertiser outreach.
On his appointment, Rahul Roushan, head - content services, Affle said, “I’m thrilled to be a part of Affle, a company that is well recognised as a leader in digital technology and media. With Affle, I look forward to pushing Faking News higher up in the popularity charts and also creating new opportunities to work with the team to develop diversified content and enhance user experience. I see this as an excellent opportunity to ideate and create new intellectual property around branded content solutions.”
Roushan has also worked as a journalist at Sahara Samay and an entrepreneur where he launched a website - cricstock.com ahead of 2007 ICC World Cup.