Vizeum India, a part of Aegis Media, turns three on 8 June, 2012. From a nine-member team at the end of year one, the media specialist has grown to 33 people spread across three offices – one each in Mumbai, Delhi and Chennai.
The target for the next two years is to reach a size of 60 people, across six offices in the next two years, explains S Yesudas, managing director - Indian sub-continent, Vizeum India.
He said, “In addition to further focus on the existing markets, we have identified two new markets to launch our services in. We should be around 60 members in six offices in our fifth year.”
The agency has added nine clients in the last year, including Educomp, Sonic, Comedy Central, Topps, Fox Star Studios and Cholamandalam Finance. Yesudas beams that no account has been lost. And we are reminded that none of Vizeum India’s accounts have come about because of a global alignment.
Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media , said, “It is indeed a proud moment for all of us at Aegis Media to see Vizeum grow into the size, stature, credibility and position it has managed to reach within a three-year window. Starting from scratch, without any globally aligned business handed to them, it is creditable that Vizeum, today, contributes positively to the Aegis Media India profits.”
Yesudas explained the mandate for Vizeum India in future: “We do not have any dreams to be the largest or among the largest media specialists in terms of financial size. But we really want to be known as a credible consultant who builds bridges of relevance with its clients.”
He added, “The genesis of the media business is aggregation. While a lot has changed on the consumer side and the media channel side, the aggregation process is something that’s still focused on by a lot of media specialists, creating savings/discounts and theoretical reach on plans delivered based on algorithms loaded on computer hard drives. We made an attempt to bring in some changes through our consumer and media environment understanding, and focused on tangible solutions for clients keeping in mind their business ecosystem”.